MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conve